CLASSIFIED
ADVERTISING IS A PROVEN METHOD
Classified advertising has always
been, and will continue to be the favorite method for Mail Order
"Pros" to advertise. Almost all Mail Order Pros started with these tiny
inexpensive ads since they represent the best cost effective way to reach
millions of people.
TWO
BASIC METHODS
Two basic methods are used with
classified advertising. (1) Place an ad offering FREE literature, and
then send your literature to all inquiries. A "free" offer will
always out pull an ad that requests money, but your overall profits may be
larger since you will generate more inquiries. This method is excellent when
you are also collecting "Opportunity Seeker" names that you can rent.
You should be able to generate fresh National leads for $.20 to $1 using this
method. (2) Offer a report for $2 or $3 and then send out
other offers with your orders. This eliminates the "Opportunity
Seeker" who never buy anything, and your operation is much cleaner and
void of "busy" work.
OVER 200
LISTED PUBLICATIONS
The following is a listing of over
200 magazines that offer classified advertising. The first group of magazines represent the
mail-order "Pros" favorites, and they will always out pull other
magazines for opportunity offers. The second group has been selected from
thousands of other magazines (1) they offer classified advertising, and (2)
they are the least expensive (Word Cost/Circulation ratio). Notice that the
last column provides the Word Cost/Circulation ratio. That is, this ratio shows
you how much it will cost you for each word for every 1,000 people who get the
magazine. The lower this ratio is, the more cost effective it is. For example,
if you were to advertise in the National Enquirer, it would cost $8.95 for each
word, and it will cost you $.0023 for each 1,000 persons that get the National
Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50,
and it will be sent out to 3,500,000 people.
COST/CIRCULATION
RATIOS
This may seem like an expensive ad,
but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) =
$.023! That's right - two cents!! For every 1,000 people! Therefore, learn to
evaluate the circulation/cost ratio since this will tell you the relative cost
that is important. As a further example, consider advertising in the
"Hounds And Hunting" (#238). Here the cost for a word is only $.22.
Good Deal? NO! In this case your Word
Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000
people is ($.0227 x 10) = $.227! That's
over 10 times more expensive than the National Enquirer! However, if you were selling something for
hunting, it might actually pull better than National Enquirer.
ASK
FOR RATE CARD
Before you place an ad, write to
the magazine and ask for their "Rate Card" for both classified ads
and space advertising. You will normally receive a large package containing a
sample publication, advertising rates, schedules and discounts offered for
multiple insertions placed for sequential publication dates.
This
Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:
# MAGAZINE NAME CIRCULATION
1. Globe Group 3,000,000 Weekly
2. The Star 2,900,000 Weekly
3. National Enquirer 3,500,000 Weekly
4. Grier's
Almanac 3,011,680 Annually
5. Field & Stream 2,000,000 Monthly
6. Classified, Inc. 25,000,000+ Monthly
7. Grit 330,496 10
times/yr
Stauffer's Magazine Group
1503 S.W. 42nd
St
8. Capper's 353,422 26
times/yr
Stauffer's Magazine Group
1503 S.W. 42nd
St
9. Popular Science 1,861,155 Monthly
10. Popular Mechanics 1,633,210 Monthly
11. The Workbasket 2,726,000 6 times/yr
12. Home Mechanix 1,003,244 Monthly
13. Crafts 'N Things 287,828 8
times/yr
14. The Family Handyman 1,000,000 10 times/yr
28 W. 23rd Street
15. Workbench 1,025,000 6 times/yr
16. Crafts Magazine 1,000,000 Monthly
17. Money Making Opportunities 222,000 8
times/yr
18. Spare Time Magazine 301,000 9
times/yr
5810 W. Oklahoma Ave.
19. INC. Magazine 647,211 Monthly
38 Commercial Wharf
20 Fate 200,000 Monthly
Llewellyn Publications
21. Income Opportunities 400,000 Monthly
1500 Broadway, Suite 600
22. Success 1,200,000 10 times/yr
23. Book Business Mart 50,000 3
times/yr
Premier Publishers
24. Opportunity
& Income Plus 250,000 Monthly
73 Spring Street #303
25. Entrepreneur 1,700,000 Monthly
26. Black Enterprise
130
Fifth Ave.
27. Mail Profits 15,000 6
times/yr
This Group
Represents More Good Magazines With Low Cost/Circulation Ratios
28. Hemmings Motor News 261,551 Monthly
29. The Old Farmers Almanac 4,400,000 Annually
30. The Ladies Birthday Alman. 3,803,450 Annually
1715
W. 38th St
31. Cat Fancy 237,528 Monthly
32. The Antique Trader Weekly 190,000 Weekly
33. Cars and Parts 106,111 Monthly
34. The American Rifleman 1,372,371 Monthly
35. The American Hunter 1,359,643 Monthly
36. Railfan and Railroad 144,216 Monthly
Carsten's Publications, Inc.
37. Bird Talk 123,134 Monthly
38.
Model Railroader 181,683 Monthly
1027
N. 7th St
39. Sports Collectors Digest 43,361 Weekly
40. Muscle Car Review 71,235 10
times/yr
Dobbs Publishing Group, Inc.
41. The American Legion Magazine 3,004,913 Monthly
42. Crochet World 72,300 6
times/yr
House of White Birches
43. Gun Week
20,000+ Weekly
44. Quiltworld 71,000 6
times/yr
House of White Birches
45. Woodman of the World Mag. 466,625
Monthly
46. California
La Canada
47. Sew News 235,000 Monthly
48. American Motorcyclist 176,169 Monthly
49. American Collector's Journal 50,926 Bi-Monthly
50. Shooting Times 196,441 Monthly
51. 58
Dog Fancy 135,320 Monthly
2401q Beverly
Blvd.
52. Guns Magazine 205,619 Monthly
Publisher's Development
591 Camino de la Reina, Ste. 200
53. National History 511,463 Monthly
54. Baseball Digest 297,490 Monthly
Trump Card Marketing
55. Farm Journal 730,145 13
times/yr
230 W. Washington
56. The Farmer 118,459 21
times/yr
57. Finescale Modelier 77,748 Bimonthly
1027
N. 7th St
58. Trains 91,749 Monthly
1027
N. 7th St
59. Good Old Days 72,500 Monthly
House of White Birches
60. Dune Buggies & Hot VW's 107,302 Monthly
61. American Handgunner Magazine 179,751 6
times/yr
Publishers Development
591
Camino de la Reina, Ste.
200
62. Fur-Fish-Fame 172,847 Monthly
63. Changing Times 1,372,867 Monthly
64. B'NAI B'RITH JEWISH MONTHLY 171,457 Monthly
823 United Nations Plaza
65. QST 161,442 Monthly
66. Railroad Model Craftsman 72,315 Monthly
Carsten's Publications, Inc.
67. Power Boat 83,224 11
times/yr
68. Saturday Evening Post 500,000 6
times/yr
69. Successful Farming 575,686 14
times/yr
Locust at 17th
70. Hunting 311,715 Monthly
8490 Sunset Blvd.
71. Michigan-Out-Of-Doors 101,066 Monthly
72. The Rotarian 510,000 Monthly
73. Car and Driver 900,691 Monthly
1515 Broadway
74. Organic Gardening 1,188,335 Monthly
75. Country Music
City
76. Bowling 131,351 6
times/yr
5301
South 76th Street
77.
Motor Trend 738,964 Monthly
8490
Sunset Blvd
78. Soldiers of Fortune 105,000 Monthly
79. W.C. - Cross Stitch 72,851 Bimonthly
80. Equus 138,011 Monthly
81. Our Sunday Visitor 115,000 Weekly
200 Noll Plaza
82. W.C.- Home Cooking 68,265 Monthly
83. Flower and Garden 4,171,000 6 times/yr
700 West 47th. St. ,
Suite 310
84. Full Cry 33,955 Monthly
Gault Publications
85. American Cage-Bird Mag. 40,000 Monthly
86. Prorodeo 26,567 Bi-weekly
101
Prorodeo Dr.
87. Football Digest 203,182 10
times/yr
Trump Card Marketing
88. Guns & Amo 521,638 Monthly
8490
Sunset Blvd.
89. Modern Photography 650,386 Monthly
825 Seventh Ave.
90. Family Motor Coach Association 98,000 Monthly
8291 Clough Pike
91. The Highlander 38,000 7
times /yr
92. Craft Art Needlework Digest 101,189 Bimonthly
93. Yankee 2,900,000 Monthly
Yankee Publishing, Inc.
94. National Speed Sport News 75,000 Weekly
95. National Review 240,000 25
times/yr
150 E. 35 Street
96. Collectors Mart 86,623 6
times/yr
97. Lapidary Journal 35,982 Monthly
98. Easyriders 356,590 Monthly
99. Video Review 450,001 Monthly
902 Broadway
100. Basketball Digest 104,238 8
times/yr
Trump Card Marketing
101. Winning! Newsletter 100,000 Monthly
5300 City Plex Tower
102. Teddy Bear and Friends 60,743 6
times/yr
103. Women's Circle 49,100 6
times/yr
House of White Birches
104. Shutterbug 90,000 Monthly
PO Box F
105. High Fidelity 300,172 Monthly
106. Skiing 440,370 7
times/yr
1515 Broadway
107. Soundings 105,606 Monthly
108. Motorcyclist 209,757 Monthly
8490 Sunset Blvd.
109. Horoscope 104,200 Monthly
110. Practical Homeowner 708,504 9
times/yr
111. Bassmaster 530,757 Monthly
112. Antique Monthly 66,243 Monthly
P.O. Drw. 2
113. Pipe Smoker 25,000 Monthly
114. Banana Republic Trips Mag. 300,000 Monthly
115. Camping & RV Magazine 20,000 Monthly
116. Women's Household 39,200 Quarterly
House of White Birches
117. Body, Mind & Spirit 152,000 Monthly
118. Cycle 373,398 Monthly
1515 Broadway
119. Today's Chicago
200-West Superior
120. Lottery Player's Magazine 180,127 Monthly
121. Video 407,050 Monthly
460 W. 34th St
122. Archery 113,023 Monthly
123. The Quarter Horse Journal 67,664 Monthly
2701
I-40 East P.O. Box 200
124. W.C. - Country Needlecraft 44,508 Monthly
306
East Parr Rd.
125. Modern Drummer 78,400 Monthly
126. International Travel News 26,109 Monthly
127. Worldradio 25,833 Monthly
128. Kiwanis 279,249 Monthly
3636 Woodview Trace
129. Power and Motoryacht 135,319 Monthly
1234 Summer St.
130. Modern Electronics 75,241 Monthly
76 N. Broadway
131. Sail 175,212 Monthly
100 First Ave
132. The Lutheran 1,083,181 Monthly
133. Americana
29 W. 38th St
134. The Horse Trader 28,370 Monthly
135. Passenger Train Journal 16,151 Monthly
136. Runner's World 451,512 Monthly
137. The Log 46,960 Monthly
138. Harvard Magazine 186,677 Monthly
139. Horse Illustrated 135,609 Monthly
25025 I-45 North, Suite 390
Spring, TX 77380
140. Trailer Boats 72,501 Monthly
141. Skip 35,400 Monthly
142. Trailblazer 94,572 Monthly
15375 S.E. 30th Place
143. Saltwater Sportsman 128,521 Monthly
144. Midwest
Outdoors 37,773 Monthly
145.
Golf 912,157 Monthly
146. Southern Outdoors 288,963 Monthly
147. Cats Magazine 129,332 Monthly
148. The Western Horseman 162.369 Monthly
149. Guitar World 128,823 Monthly
1115 Broadway
150. Mother Jones 183,864 Monthly
151. Flying Models 27,073 Monthly
152. Golf Digest 1,239,100 Monthly
153. Fishing World 341,215 6
times/yr
154. The Christian Herald 142,376 Monthly
155. UCLA
Monthly 186,000 Monthly
156. Video Marketplace 140,000 Monthly
157. The Owner Builder 66,150 Monthly
1516 Fifth St
158. Pennsylvania
159. Woodenboat 103,180 Monthly
160. The Ensign 54,534 Monthly
161. Small Boat Journal 57,103 Monthly
162. Women's Sports and Fitness 300,708 Monthly
163. Dirt Bike 131,930 Monthly
164. True West 32,939 Monthly
165. Jazz Times 49,237 Monthly
166. Tours & Resorts 194,716 Monthly
167. Hockey Digest 103,506 Monthly
Trump Card Marketing
168. Canoe 64,060 Monthly
169. The Nation 79,978 Monthly
170. World Tennis 383,059 Monthly
171. The BackStretch 25,380 Monthly
172. Motor Boating and Sailing 141,463 Monthly
224 W. 57th St
173. Car Collector/Car Classics 31,318 Monthly
174. Circus 281,842 Monthly
175. National Lampoon 250,002 Monthly
155 Avenue of the Americas
176. Total Health 71,010 Monthly
177. Bestways 161,815 Monthly
178. Writer's Digest 220,196 Monthly
179. Boating 188,057 Monthly
1515 Broadway
180. Horticulture 178,508 Monthly
20 Park Plaza, Suite 1220
181. New Age 151,730 Monthly
182. N.J. Hunting and Fishing 15,000 Monthly
183. Dog World 64,732 Monthly
184. Outdoor America
185. Sport Fishing 109,384 Monthly
809
South Orlando Ave.
186. Old West 28,385 Monthly
187. Treasure
22,679 Monthly
29 Palms, CA 92277
188. Petersen's Photo Magazine 283,010 Monthly
8490 Sunset Blvd.
189. Fine Woodworking 296,773 Monthly
190. Old House Journal 97,948 6 times/yr
69th & Seventh Ave.
191. Snowmobile 419,478 Monthly
319 Barry Ave.S., Suite 101
192. Lost Treasure 41,423 Monthly
193. Cycle News 60,700 Monthly
194. Yachting 136,028 Monthly
1515 Broadway
195. The N.Y. Review of Books 114,234 Monthly
196. American Film 133,232 Monthly
3. E. 54th
St
197. Pure-Bred Dogs Amer. Kennel 53,950 Monthly
198. Knitting Digest 25,600 6
times/yr
House of White Birches
199. American
Photographer 254,107 Monthly
1515 Broadway
200. Saturday Review 200,000 Monthly
201. Human Events 36,695 Monthly
202. American Business 104,772 Monthly
1775 Broadway
203. Classic Toy Trains 10,000 Monthly
204. Auto Racing Digest 44,124 Monthly
Trump Card Marketing
205. Soccer Digest 27,929 Monthly
Trump Card Marketing
206. High Technology Business 203,678 Monthly
214 Lewis Wharf
207. The Western Boatman 23,961 Monthly
208. Archaeology 105,146 Monthly
15 Park Row
209. Motorcross Action 92,257 Monthly
210. Threads 125,913 Monthly
P.O. Box 355/63 S. Main St
211. UTNE Reader 67,449 Monthly
2732
West 43rd St
212. Yoga Journal 44,819 Monthly
213. Practical Horseman 55,752 Monthly
Gum Tree Corner
214. Dirt Wheels 88,632 Monthly
215. Hounds and Hunting 9,697 Monthly
216. Backpacker 172,111 Monthly
1515 Broadway
217. Bowling Digest 104,159 Monthly
Trump Card Marketing
218. Darkroom Photography 70,508 8
times/yr
219. Miniature Collector 23,602 Quarterly
220. Gun Dog 62,973 Bimonthly
221. BLUMS FARMERS ALMANAC 100,000 Annually
222 The Magazine Antiques 60,578 Monthly
223. Hispanic Business 107,875 Monthly
224. Linn's Stamp News 74,082 Weekly
225. Sel!ing 100,000 Quarterly
226. Mustang Monthly Monthly
Dobbs Publishing Group, Inc.
227. Super Ford Monthly
Dobbs Publishing Group, Inc.
228. Corvette Fever Monthly
Dobbs Publishing Group, Inc.
229. Mopar Muscle 6
times/yr
Dobbs Publishing Group, Inc.
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